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  • food and health
  • women and work
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  • gender discrimination
  • communalism
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  • media portrayal

Media Portrayal

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    AIDWA calls for Midas Care and the sponsors of the internet and TV advertisement for “Clean and Dry Intimate Wash”
    16 Apr 2012

    The All India Democratic Women’s Association (AIDWA) calls for Midas Care and the sponsors of the internet and TV advertisement for “Clean and Dry Intimate Wash”- a cosmetic product for women claiming to provide “freshness + fairness”. AIDWA is deeply outraged by the visual depiction which shows the extent of the perversion of the company and the promoters of the ad. This advertisement in the name of personal care shows graphic and intimate details of a woman’s body which is demeaning and derogatory to women. It also promotes racist stereotypes equating fairness with beauty.

  •  Joint Press Statement From Women's Organisations On Maxim Issue
    Joint Press Statement From Women's Organisations On Maxim Issue
    09 Mar 2006
  • Portrayal of Women in Advertisements.
    Portrayal of Women in Advertisements.
    21 Jul 2004
    To,
    The Chief Executive Officer,
    Prasar Bharati Board,
    P.T.I. Building,
    New Delhi.
     
    Subject: Portrayal of Women in Advertisements.
     
    Dear Sir,
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